Strategy Under Uncertainty

Strategy Under Uncertainty
Hugh G. Courtney, Jane Kirkland, and S. Patrick Viguerie


The Traditional approach to strategy requires precise predictions and thus often leads executives to underestimate uncertainty. This can be downright dangerous. A Four-level framework can help.

Hugh G. Courtney is a consultant in McKinsey's Washington DC, Office.
Jane Kirkland is alumnus of New York Office
S. Patrick Viguerie is a Principal in the Atlanta Office

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